Exhibiting at an industry event is an investment, so it needs to deliver meaningful results. Whether your priority is to raise brand awareness, generate new leads, strengthen customer relationships or introduce a new technology, iVT Expo provides a focused setting in which to move those goals forward. 

Dedicated to the technologies used in construction, mining, agriculture, material handling, forestry and other off-highway vehicles, the expo brings OEMs, engineers, Tier 1 and Tier 2 suppliers, and specialist technology companies together under one roof. 

Build awareness among the right audience 

For businesses entering a new market, expanding their offering or introducing new capabilities, iVT Expo provides an opportunity to increase visibility among a highly relevant audience. 

Exhibitors can demonstrate their expertise, explain where their solutions fit within the off-highway supply chain and speak directly with professionals who may not yet be familiar with their products. 

This was an important objective for John Deere Electronics at the 2026 event. Shannon Grove, marketing manager, explained: “It’s been great for us to continue awareness in the industry about what we’re doing here and what kind of components we supply, not only internally but externally to other OEMs.” 

Generate valuable business conversations 

Digital marketing can introduce a product, but exhibiting allows potential customers to see it, ask detailed questions and discuss its suitability for specific applications. 

The focused nature of iVT Expo helps create conversations around real engineering requirements. Visitors can explore technologies across electrification, automation, powertrain, hydraulics, controls, electronics, thermal management, testing and vehicle integration, while exhibitors can learn more about the challenges their prospective customers are working to solve. 

Grove also highlighted the quality of engagement at the event: “The traffic has been great so far. We’ve had a lot of people stop by [and] some interesting conversations.” 

These discussions can generate new leads, uncover project opportunities and begin relationships that continue well beyond the two days of the expo. 

Strengthen relationships and understand the market 

Exhibiting is not only about finding new contacts. It also creates a valuable opportunity to meet existing customers, reconnect with industry partners and develop relationships through face-to-face conversations. 

The event’s specialist yet accessible format supports this exchange. As Marius Woerrle of MRS Electronic observed: “We really appreciate the compact format of iVT Expo — it’s a unique event where the entire mobile automation market comes together in one place.” 

Conversations with visitors and fellow exhibitors can also provide valuable market insight. The questions people ask, the challenges they describe and the technologies attracting attention can help businesses better understand customer priorities and emerging industry requirements. 

With clear objectives, the right expertise on the stand and a structured follow-up plan, iVT Expo can become much more than a two-day exhibition. It can help businesses build awareness, develop relationships, gain market insight and create genuine commercial opportunities. 

Get in touch with event director, Ram Seira, to enquire about exhibiting and discover how the event could support your business goals.