Vittorio FoppianiTransportation designerEping
Italy
Explore the transformative impact of styling on electrical vehicles (EVs), beyond aesthetics. This presentation delves into styling's pivotal role in shaping EV engineering and design, emphasizing its influence on market presence, brand identity and consumer connection. Investigate the synergy between form and function, as aesthetics contribute to user experience and product usability. Case studies illustrate how strategic styling choices lead to environmentally sustainable solutions, optimizing EV performance. Uncover economic implications, as styling decisions affect manufacturing costs, market competitiveness and overall EV success. Discover the dynamic interplay between engineering precision and aesthetic finesse, unlocking styling's full potential in the EV realm.
What the audience will learn
- The impact of styling on environmental sustainability
- The impact of styling on production costs and overall profitability
- The impact of styling on ergonomic aspects of a product
- The relationship between styling and mechanical engineering