Electric off-highway machines are feasible, but how can we make them more desirable and speed up adoption? In his presentation, Alastair Hayfield will outline innovations and technologies that will help boost the adoption of electric machines across a variety of sectors and applications. He will take the audience through examples from within and outside of the off-highway market and show how simple ideas can revolutionize the market appeal and acceptance of electric machines.

What the audience will learn

• The size and potential of the electric off-highway machine market
• Innovations and technologies that will speed up adoption of electric machinery
• Alternative business models and ways to address the concerns of operators

The presentation explores the forefront of decarbonization in the industrial vehicle sector. It will delve into the key drivers pushing toward cleaner technologies, examining both technological advancements and commercial readiness, sharing the opportunities that lie ahead and the challenges that must be overcome to achieve a sustainable future. The presentation will dive deeper into the innovations shaping the future!

What the audience will learn

• Understanding current trends: the trends driving decarbonization in the industrial vehicle industry
• Technological innovations: the technologies that are making sustainable industrial vehicles a reality
• Commercial impact: the market dynamics and the economic impact of adopting cleaner technologies
• Future outlook: the future possibilities and the roadmap for the next generation of industrial vehicles

Explore the transformative impact of styling on electrical vehicles (EVs), beyond aesthetics. This presentation delves into styling's pivotal role in shaping EV engineering and design, emphasizing its influence on market presence, brand identity and consumer connection. Investigate the synergy between form and function, as aesthetics contribute to user experience and product usability. Case studies illustrate how strategic styling choices lead to environmentally sustainable solutions, optimizing EV performance. Uncover economic implications, as styling decisions affect manufacturing costs, market competitiveness and overall EV success. Discover the dynamic interplay between engineering precision and aesthetic finesse, unlocking styling's full potential in the EV realm.

What the audience will learn

• The impact of styling on environmental sustainability
• The impact of styling on production costs and overall profitability
• The impact of styling on ergonomic aspects of a product
• The relationship between styling and mechanical engineering