June 10 & 11, 2026
Hall 1, Köln Messe, Germany

iVT Live Zone

Loading

Beyond iron: how the John Deere ecosystem accelerates OEM innovation

10 Jun 2026
Wednesday, June 10 – morning session
In today's evolving industrial landscape, staying competitive requires more than building exceptional machines – it also demands mastery of the electronics, connectivity and digital intelligence that power them. Learn how John Deere has transformed beyond its roots as an equipment manufacturer to become a global leader in smart, connected electronics, and how OEMs can leverage these same proven technologies in their own vehicles.
  • How John Deere evolved from a traditional equipment manufacturer into a global leader in intelligent, connected electronics
  • About John Deere's purpose-built factories and build-to-print opportunities
  • Real-world examples of proven John Deere technologies that enable smarter, more efficient and more autonomous machines
  • How OEMs can leverage these same technologies to accelerate development, enhance performance and differentiate their vehicles
Speakers
Shannon Grove, marketing communications manager - John Deere Electronics

Interested in becoming a partner or sponsor?

Interested in becoming a sponsor?

Become a Sponsor and unlock unique commercial opportunities. With a diverse audience of industry professionals, thought leaders, and innovators, this is the perfect platform to position your brand and gain unparalleled visibility, credibility, and access to a targeted network of decision-makers. We offer a variety of sponsorship packages to suit your needs, from exclusive title sponsorships to customisable options. Each package is designed to maximize your exposure and impact before, during, and after the event.

Download sponsorship brochure