June 9 & 10, 2027
Hall 1, Köln Messe, Germany

iVT Live Zone

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Beyond iron: how the John Deere ecosystem accelerates OEM innovation

10 Jun 2026
Live Zone
Wednesday, June 10 – morning session
In today's evolving industrial landscape, staying competitive requires more than building exceptional machines – it also demands mastery of the electronics, connectivity and digital intelligence that power them. Learn how John Deere has transformed beyond its roots as an equipment manufacturer to become a global leader in smart, connected electronics, and how OEMs can leverage these same proven technologies in their own vehicles.
  • How John Deere evolved from a traditional equipment manufacturer into a global leader in intelligent, connected electronics
  • About John Deere's purpose-built factories and build-to-print opportunities
  • Real-world examples of proven John Deere technologies that enable smarter, more efficient and more autonomous machines
  • How OEMs can leverage these same technologies to accelerate development, enhance performance and differentiate their vehicles
Speakers
Shannon Grove, marketing communications manager - John Deere Electronics