June 10 & 11, 2026
Hall 1, Köln Messe, Germany

iVT Live Zone

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Interact Analysis executive market outlook

11 Jun 2026
Thursday, June 11 - Breakfast briefing
2026 sees the continuation of the 'turbulence' trend in off-highway, where geopolitics causes yet more market uncertainty. However, clarity is beginning to emerge on a number of fronts: Chinese OEM expansion, alternative fuels, autonomy and more. This session will reflect on these themes and give delegates the information they need to navigate this year and beyond.
  • Understand market performance across key segments
  • The impact of the Iran conflict
  • Better understand the direction of Chinese OEMs and how to react
  • The latest market developments in electrification, autonomy and more
Speakers
Alastair Hayfield, vice president of research - commercial vehicles - Interact Analysis

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