In many work environments, HMI is still treated as a screen problem. But operators don't interact with pixels – they interact with space, posture, reach, light, vibration and context. This presentation challenges the display-centric mindset and examines HMI as a holistic task: it integrates ergonomics, industrial design and interface architecture into a unified user experience. Using examples from machines and vehicle cabins, it shows how thinking beyond the screen improves usability, safety and efficiency – and why true human-centered design begins long before the user interface is designed.

• Machine operation is growing more complex. Learn why holistic HMI concepts are essential for safety, usability and efficiency
• Explore real-world examples of operator concepts that extend beyond the screen and reshape the entire cabin experience
• How we can work together to develop significant potential for improving your products
• Is design a cost driver or a strategic tool for efficiency, differentiation and market success?
• Discover practical methods to develop HMI solutions that create measurable value for users and manufacturers alike