The technological push is becoming increasingly stronger with faster innovation cycles. Technology in agriculture is taking off rapidly: the current trend sees farmers using consumer technologies every day. Agricultural machines are becoming more efficient to boost farmers' productivity. Robotics and artificial intelligence allow for optimized land use, streamlining treatments and reducing the use of herbicides. Thanks to advanced 'Sense & Act' technology, which evaluates field conditions and adjusts the machine based on the detected parameters, the new sprayer, a result of the acquisition of Augmenta, is able to distinguish the soil (brown) from the growing plants (green), automatically spraying.

• The world of agriculture is changing rapidly
• Farmers need more reliable technological solutions to achieve higher productivity with sustainable resources
• How AI can support farmers' productivity
• How robotics can revolutionize farmers' habits
• The digitalization of the sector makes the agritech ecosystem more attractive to future generations