Dr Francesca Protano, head of technology strategy and product innovation, CNH
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The Future of AI and Robotics in Agriculture:
AI and robotics are transforming agriculture—what excites you most about their potential to revolutionize the sector?
Our automated and autonomous solutions make farming more efficient, optimizing production, reducing costs, and minimizing environmental impact. They also address critical challenges like skilled labor shortages while ensuring high food production to meet growing global demand.
Beyond Automation:
Many see robotics as simply replacing manual labor, but its impact goes much deeper. What are some lesser-known benefits of AI-driven automation in farming?
AI-driven automation goes beyond labor replacement by providing real-time data on crop health, machine performance, and environmental conditions. This enables farmers to make smarter, faster decisions. For example, our grain cart automation works seamlessly with a combine harvester, allowing growers to focus on strategy rather than manual adjustments.
Challenges in Adoption:
While the technology is advancing rapidly, what are the biggest barriers to widespread adoption of AI and robotics in agriculture?
Adoption challenges include integration with existing systems, the need for digital infrastructure, and the initial investment required. Additionally, as farming becomes more data-driven, ensuring ease of use and building farmer confidence in AI-powered solutions is key.
Sustainability and Precision Farming:
How do AI and robotics contribute to making agriculture more sustainable, and what role do they play in improving efficiency and resource management?
By integrating AI, automation, and data analytics, we’re enabling precision farming that optimizes resource use, reduces waste, and minimizes environmental impact. These technologies help farmers adapt to climate change while maintaining high productivity and long-term sustainability.
What to Expect at the Off-Highway Evolution Summit 2025:
Without giving away too much, what key insights will attendees gain from your session on the future of AI and robotics in agriculture?
We’ll demonstrate how AI, automation, and data analytics are transforming farming — helping producers tackle today’s challenges while preparing for the future. We’ll explore real-world applications that enhance efficiency, sustainability, and resilience in a rapidly evolving industry.