June 11 & 12, 2025
Hall 4.1 Köln Messe, Germany

Speakers

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Alastair Hayfield - Interact Analysis

Alastair Hayfield

vice president of research ‑ commercial vehicles, Interact Analysis
Alastair has close to 20 years of experience leading research and consulting activities in industrial and technology markets. At Interact Analysis he is responsible for the entire commercial vehicle research portfolio, which covers on- and off-highway vehicles. Topics include vehicle powertrain, component pricing and architecture, hydraulics and hydrogen. Alastair is a regular presenter at industry conferences and a guest on podcasts, and is often referenced in the trade and international press for his views on the commercial vehicle market. With a broad interest in technology and storytelling, he is a compelling presenter and adds value to any speaking event with his knowledge of the industry and wider technology and macroeconomic trends. Alastair has actively worked on several of Interact Analysis’s custom and consulting projects. Examples include a bespoke analysis of hydraulic replacement technologies and an assessment of the potential for battery leasing in off-highway applications. He holds an MSc in physics and astronomy from the University of Durham.
Sessions